Brand Development

Brand Development

Your Brand Is Your Value Statement

A company brand is more than just a logo. It’s a value statement that positions your company to your prospective clients or customers in a way that is valuable to them. It’s also your business persona… your business story, told through color, imagery, logo, tagline and writing style.

Typically, we are hired to design a logo, and if needed, we recommend further development of the brand across all of your online and marketing channels. A lot of our clients haven’t fully developed their brand yet, and it becomes a clear need when they invest in a larger project with us, such as a website, tv commercial or print campaign. In that case we propose Brand Development as an add-on service. 

However, your brand should ALWAYS be your starting point, and EVERYTHING ELSE should follow and respect the brand guidelines. We take a simple approach. There is no need to over-think it, and you should never under-value it. We always work with you to make sure you will hit the mark with the following basic steps.

4 Steps to Jump Start the Process:

  1. We listen to you and your team, and assess your goals
  2. We research your target market and evaluate your competition
  3. We recommend a plan, logo, tagline
  4. Once approved, we execute the plan

Depending on your goals for utilizing the new brand, we prepare a guideline and deliver logos and supporting graphics files, formatted and ready for use.

Contact Us & Request A Quote!


Jump Creative is a full-service digital design group, equipped for today's fluid marketing environment. An experienced, award-winning team of designers and brand specialists, with a broad set of creative skills. We work intelligently, engaging our network of specialized talent as projects demand. Our goal is to create targeted design and marketing that builds brand recognition, credibility and increased engagement.

Learn More About Us…

Harrisburg Studio

Chad Arentz
(717) 525-2667

Scranton Studio

Matt Beekman
(570) 906-9294

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