WINNER OF THE 2020 MUSE CREATIVE SILVER AWARD FOR OUTDOOR AD CAMPAIGN

This campaign was designed to draw awareness to the Appalachian Brewing Company brands as well as their brew pub locations. It consisted of various billboards as well as a beer and soda delivery truck. The campaign design demonstrates the kind of fun a small firm like Jump Creative can have when collaborating with a creative client.

The bearded man (brewer stereotype) using two beer bottles as binoculars helps deliver the message, while staying true to the light-hearted nature of the brand. The light-colored primary font use, overlaid on dark, rich colors that accentuate the food and drink product photos is consistent throughout the campaign, and enhances the messaging.

Oh, yes, and our bearded friend returned for a cameo appearance on the beer side of the delivery truck, endorsing the message "You'll love us for our beer(D)". Did I say this was a fun project?

Background: The tone for this campaign was set during a meeting with the client, operationg partner at one of the ABC brew pubs. We brainstormed the ideas for this over many craft brews, sketching out the creative using crayons on the backs of several kids menus. Perhaps all campaigns should be conceived this way!